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| Courtesy of https://www.youtube.com/yt/brand/media/image/YouTube-logo-full_color.png |
Youtube is a social media
application created in 2005. Users create
a profile, make channels, upload videos so that other users can view the videos,
subscribe to feeds of videos, comment on the videos, and make connections. When the users upload the video, they can set
the privacy settings so that they can control who views the video. The videos do not all have to be moving, they
can be a series of still shots. One
example could be a shots of the new books that were received or another example
could be a series of shots of what the library has on display all of these as
promotional videos for the library. According
to “Social Video Videoblogging & YouTube”, Videos “become marketing tools
for finding not only patrons, but also potential hires. Might new graduates looking for a tech –
savvy, cutting – edge library search YouTube for possibilities? Could libraries
create recruitment videos for marketing to new LIS grades?” (pg. 53 – 54). Marketing on YouTube is a great tool for
libraries. The videos that they post can
be searched online for anyone to see. The
article mentions Saint Joseph County Public Library’s YouTube channel as a good
example of a library video channel.
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