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Vine is a social media mobile application that can be accessed on the internet. It was created in 2012 and was officially launched in 2013. Users can create a six – second – long looping video clips. The users can browse through posted videos from other users, also they can browse through groups of videos by popular, theme, or trending. Libraries use Vine as a promotional tool on social media to promote the services and items in the library. According to Phil Morehart in “Libraries on the Vine”, he states that, “Libraries are using Vine to create clips that highlight new book and media acquisitions, advertise events, showcase makerspaces and 3D printers, and instruct patrons on library features. The moving images give these promotions a vibrancy that’s not feasible in text – heavy social media sites like Facebook and Twitter” (p. 17). The University of Sussex Library in the United Kingdom has a semi – active Vine account. They post videos about programs that are coming up, how to use the library search engine, extra opening hours, and how to use the in – library tools like the self – issue machines. Having videos like this available for patrons to view, especially young patrons that libraries are trying to pull in, will show the patrons what is at the library along with how to work things at the library.
Morehart,
P. (2013). Libraries on the Vine. American Libraries, 44(11/12),
17.
